Browsing Tag:

how to market a self-published book

10 things I learned on my way to becoming a self-published author.

#1: Ice cream is therapeutic.

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Ice cream helps with all marketing angst.

Why my doctor would recommend I stop eating it is beyond me. Without a daily hit of Ben and Jerry, The Summer of Annah would have never been published. My recommendation for aspiring indie-publishers–stock up!

#2: A thick skin is a must.

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It takes a thick skin to be a writer.

Everybody and her sister are going to make comments about your work. If you’re lucky enough to have a publisher buffeting the world, rock on. But for those of us who publish indie, we wear a large target on our backs. And while you’re growing that skin, learn how to roar. Because you’ll need that talent for number 3.

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I am writer; hear me roar.

#3: If you roar loud enough, some one will hear you.

Buy my book!
Is anyone listening?

How else will the world know you’ve published a book? Over 10,000 books are uploaded to to the big three: Amazon, Barnes and Noble, and iBooks, each day.  (This is on a global scale but I’m still not convinced the data is correct. However, I do know that in 2014 Claude Nouget estimated that a book was uploaded to Amazon, every five minutes, 24/7.) Regardless of the numbers, there’s a whole bunch of books out there. Roar, baby, roar!

#4: Develop a marketing plan BEFORE you publish your book.

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You need a plan to develop a good marketing plan.

You wouldn’t go to Disney World without a plan, so don’t published your book without a plan. Know ahead of time what you’re going to do and when. Nail that sucker down to the last minute and be prepared with contingency plans when things don’t work out, because, they won’t. See #1.

#5: Tweet your ass off!

Twitter for success.
Tweet until your fingers bleed.

Twitter is a great way to develop an author platform. But, and this is a big BUT, make sure you’re tweets are relevant. Tweeting about your cat barfing on your comforter has nothing to do with your book, unless the book is about locations where cats prefer to barf, then, well you get the idea.

#6: Dive in. The Facebook waters may be shark infested and full of the remains of despairing authors but at least you won’t be alone.

Facebook isn't for sissies.
Facebook is your friend!

An author page on Facebook is a must for every aspiring indie author. Why? Well, how else will you pass the time while your waiting for your book to sell?

#7: Invest money. And when you think you’ve spent enough, borrow some and invest more.

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It takes money to make money! What does that saying even mean? Jeez.

To date, my debut novel has cost me… a lot! Let’s see, there was editing, cover art, formatting, marketing, more marketing, a website, web hosting for the website, more marketing, triage for when the reviews stopped, requests for reviews, book purchases to send to reviewers, postage costs, ice cream, wine, larger clothes. The list just keeps growing. I recommend a second, third, or perhaps fourth job to help pay for your book. And the ice cream. And the wine. And the larger clothes.

#8: Find a good therapist.

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Writing is hard. Marketing is hard. Thinking is hard.

Either Jack Daniels will do or someone with a degree who can help you figure out why you wanted to self-publish in the first place.

#9: Ignore the hordes of other authors pumping out books.

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Where’s the writer?

You’ll be one of millions but your book is yours. It’s unique because you wrote it. Cheer for the other authors and bless their success but stay focused on what you’ve written.  Unless you’re getting trampled by the other authors. Then, I suggest revisiting lessons #1 and #9.

#10: Be true to your calling.

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“I know I can think of a different word than ‘walk.’ I know I can.”

Writing isn’t for everyone. It takes courage to put that pen to paper, or key the letters into a computer. Courage and tenacity. When the voices in your head refuse to speak to you, it takes a gentle hand to get them to play along. If you want to write and publish your book, stick with it. But remember, when in doubt, follow rule #1.

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Never cry over dropped ice cream. Pull our your credit card and buy another cone.

Oh, and please, BUY MY BOOK!

The Summer of Annah
Enter my love story.

Blessed be.

 

Photos courtesy of Pexels.com  🙂

New Moons and Virtual Reality

Today was the day I planned on the paperback version of Annah hitting the virtual bookshelves of Amazon. I even arranged a celebration. Okay, in truth it wasn’t much of a celebration–a lit candle and some ice cream.

 

Sadly, the printed pages of Annah remain in Amazon limbo and the virtual paperback shelves remain empty. So, no celebrating for me. However, I still plan on eating the ice cream.

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When Midsummer arrives, though, watch out! A Midsummer’s Wish will be a real book by then and that will be cause for a massive party. I’m calling it my Virtual Open House Launch of a Real Book  (VOHLRB), or Open House for those of you who are alphabetically challenged. We’ll have virtual music, virtual party streamers, virtual horns, virtual cupcakes, virtual laughter–the list goes on and on for virtually miles. All you’ll have to do is show up, virtually that is, and have some fun. What could be virtually easier?

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Watch for your virtual Facebook invitation (like my page to get on the list) and bring lots of virtual friends for some really cool, really real prizes. One lucky winner will walk away, virtually of course, with a magical grand prize. I’m not giving any hints but think Thor meets Ben and Jerry. Oh baby.

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Before I leave you to go attack my confectionery delight, allow me to mention a common new moon ritual. Some people plant a seed; some plant an actual plant; some just whisper a wish or prayer–whatever your desire, having a pure and strong intent is all you need. Think it and the Universe will do the rest. That’s the power of the new moon. My desire? To see The Summer of Annah a successfully published book.

I have a second wish but that will have to wait for the next new moon. Tonight belongs to Annah. Blessed be :}

Clipart courtesy of: www.webweaver.nu

 

 

Failure and Marketing

According to historians, Thomas Edison once said ‘I’ve failed my way to success.’ Hmm. He is also quoted as saying, ‘I have not failed. I’ve just found 10,000 ways that won’t work.’ And, let’s not forget about Albert Einstein’s famous quote on failure: ‘You never fail until you stop trying.’

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I love inspirational quotes. They’re so… so… inspirational.

At this point you’re most likely wondering where I’m going with all this blogging about failure and inspiration. Am I correct? (If you’re not curious you must have dosed off. Start reading from the beginning and catch up.) The Summer of Annah: A Midsummer’s Wish has finally been uploaded to Amazon in her electronic book format. She’ll go live on May 28, 2016. That just four days away! Four little days to implement my marketing plan, if I had one.

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I’ve spent the past few weeks fighting with Microsoft Word files and making changes to changes I made to the changes I made to the changes.

Some would call my actions procrastination but I like to call them fine-tuning. Eventually, the changes needed to be slaughtered and Word cooperated. Back to the marketing plan. “Annah is going live and I need to tell the world about her!” (Cue suspenseful music–something like dun-dun-daaaaaa. You get the idea.) I should have written down a marketing plan. I’m a writer, for goodness sake. Writing is what I do! Oh, right, I write fiction. Marketing plans suck. They’re so dry and boring. No kissing. No sex. No hero to come sweeping in to save my sorry ass. Did I mention that marketing plans suck?

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Perhaps the readers in Wales will hear me if I use a larger can?

Now what do I do? Hire a marketing professional? (Have I mentioned Ben and Jerry’s has a new flavor. Oh, sorry, I lost my train of thought for a second.)

It’s a really good flavor. Blueberry layered with bits of graham crackers swirled through a sweet, creamy vanilla base.

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Yes, I know. Ice cream has nothing to do with marketing The Summer of Annah but it might have a lot to do with the ten pounds I’ve gained.

Where was I? Oh, yes. the dreaded marketing plan. Time to pull up my big girl panties and write one. Orrr, I could try Empower-Mint!

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Blessed be :}

 

 

 

 

I think I can!

Have you ever read the story about the little engine that chugged up the steep hill? He kept repeating to himself (yes, he was a talking engine) ‘I think I can, I think I can, I think I can.’ He was the original self-published author.

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For example, when a person says they think they can do something, they truly believe it! Case in point: When I say I think I can market my book The Summer of Annah, I’m implying that I believe I can do it. I believe I can tell the women (and men) in Sidney, Australia and Sacramento, California, and all the lands in between that A Midsummer’s Wish is a fabulous romantic drama. I really, really think I can do it! How, unfortunately, is the conundrum.

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How do I tell a woman sitting in a Starbucks at the Sydney airport–a woman who happens to be searching Amazon for a book to read on her flight–that The Summer of Annah should be her choice? Or, how to I get a woman who just received a Kindle for Mother’s Day to add A Midsummer’s Wish to her reading list? How? How? How?

To help me answer the marketing conundrum question I took a self-publishing marketing course. The course could have been four weeks of intensive, thought-provoking, insightful, helpful information that laid out a marketing plan in a concise, step-by-step fashion with loads of success stories thrown-in to help fuel a desire to succeed. Or, the course could have been a waste of time and money. Ummm, I’ll take door number two for $1.00!

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Oh wait! My bad. I did learn something. I need to market myself on a daily basis!

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I’m not sure standing in the center of town counts but it’s worth a try. Blessed be :}

Oh, and BUY MY BOOK PLEASE!

And, please, sign-up for my newsletter at tinthiaclemant.com.

 

 

 

 

Down the Marketing Rabbit Hole

Read about marketing, make notes, read about marketing, make notes, find time to write new story, read about marketing, make notes, find time to eat ice cream, read about marketing, oh dear, oh dear, I’m running out of time.

I’m channeling my inner white rabbit.

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I foolishly believed writing a book would be the hardest part of the journey to becoming a published author. Create a great story, get the words onto paper, struggle with dangling participles and modifiers, and, ultimately make the words flow in a manner that pulls the reader into the story. Easy as pie. (I’ll have a slice of apple, please. Extra Ben and Jerry’s vanilla ice cream. Make it three scoops.)

Don’t get me wrong. I knew having a big-time publisher accepting my humble novel was a shot in a very dark, very long, very large tunnel so I made the decision to self-publish. Seemed like a no-brainer to me. Hey kid, don’t drink that!

Yup. Just like poor Alice, I’m now a very tiny (did I mention I feel tiny?) author in a raging sea of other self-published authors, all scrabbling for life boats we call ‘readers’.

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How do I get my first-time, self-published author’s name out to the readers in this country? The world? Hello, can you hear me?!

The information about marketing a self-published book is overwhelming. Do this. Register for that. At times I stare in awe at all the papers littering my desk. It’s astounding the desk hasn’t collapsed under their weight. Where did I put that article on creating a marketing to-do list?

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Mr. Caterpillar, may I have a hit on that pipe?

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There are companies who will market your self-published romance novel (or any book, for that matter). Hmm, interesting. Oh, what’s this fine print? WTF! You want how much money?

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Sigh. Can someone help me find my way without forcing me to take a second mortgage on my house?

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Blessed be :}

Oh yes, please like my Facebook author page.

Photos: http://conradaskland.com/blog/alice-in-wonderland-illustrations/

Thoughts on marketing my debut romance novel, The Summer of Annah.

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https://visualhunt.com/photo/3458/

By definition, self-publishing is when an author publishes her (or his) own work. I first self-published at the young age of seven. I stapled together the pages of a love story I had written and presented the book to my mother as a gift. Ta da! In the hands of my audience. Self-published and marketed in one step!

I wish I could write it was still that easy. According to an article in Publisher’s Weekly, “self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.”  Considering that Amazon sells a heck of a lot of e-books 31% translates into a massive amount of self-published e-books.

Sooo, how does a self-published author, with only one romance book under her belt, get found in that vast ocean of books? It’s called marketing and it’s equivalent to swimming in an ocean while expecting the Coast Guard to find me. Without giving them coordinates. While wearing clothing that makes me invisible. At night. During a hurricane. In the winter. (Are you getting the picture?)

Photo credit: bibliothequedetoulouse via Visual hunt / No known copyright restrictions
Photo credit: bibliothequedetoulouse via Visual hunt

Sigh. Stay tuned as I attempt to swim the waters called marketing a self-published book. Oh yes, and please pre-order my book, The Summer of Annah: A Midsummer’s Wish, on Amazon.

Blessed be 🙂

Plus ‘like’ me on Facebook!