Creating an Effective Marketing Plan or How to Market My Self-published Book

My marketing plan for my self-published book, the contemporary women’s fiction The Summer of Annah: A Midsummer’s Wish (shameless plug) continues to be a raving success. At least I think it is. I’m ticking items off my list and spending money like a drunken fool, so it has to be.


The newest task was to schedule a Goodreads giveaway for four books. Another item I can check off. The promotion opened last night, July 15, 2016, and closes on July 31, 2016.


So far, as of 2:07, EST, on July 15, 83 people have entered. Get in there while the getting is good. Click on this link and register for your autographed copy of The Summer of Annah: A Midsummer’s Wish (another shameless plug).


What’s next on the list? Hmm, let’s see. Contact local newspaper – check; contact the Boston Globe – check; contact independent bookstores – check. (The Summer of Annah is now in three stores in Massachusetts: Willow Books in Acton, Bookends in Winchester, and Wicked Good Books in Salem. Happy Dance time.)

Happy author doing the happy dance!

So what’s next on the list for my women’s fiction, The Summer of Annah? (Yup. Another shameless, beating you over the head, plug.) Oh, yes, argh!!!!! Learn how hashtags can help me market my contemporary fiction novel.

Sigh, I just want to write!

This is what I’ve learned so far. A hashtag, #, before a word or string of words, can link my posts on Twitter, Instagram, and Facebook to all sorts of locations. In other words, I’ll be one person floating in the wide-open sea, hoping someone will find me, or rather, my book.

Help, over here!

To make matters more interesting, millions of other people will be floating in the same sea. Kind of like Where’s Waldo without the striped hat.

I’m the one in the middle, near the other one in the middle.

However, if done correctly, according to the sources I read, hashtags can be a powerful marketing tool to help give me, the self-published author, recognizably.  Or, as I like to say, findability, which is a whole different topic for another blog post.

I have a headache.
I need wine and a nap.

Before I go nap, let me leave you with this final thought: Enter my Goodreads giveaway for an autographed paperback copy of  The Summer of Annah (Plugs galore in this post.) AND buy a copy of the ebook to help support a struggling, self-published author who wrote a magical story and isn’t afraid to throw shameless plugs into her blog post. (Correct. That was, in truth, two thoughts.)


Oh, and sign-up for my newsletter at

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Okay, so I’m leaving you with three thoughts. So sue me. Wait. Please don’t. Blessed be. :}