#1: Ice cream is therapeutic.
Why my doctor would recommend I stop eating it is beyond me. Without a daily hit of Ben and Jerry, The Summer of Annah would have never been published. My recommendation for aspiring indie-publishers–stock up!
#2: A thick skin is a must.
Everybody and her sister are going to make comments about your work. If you’re lucky enough to have a publisher buffeting the world, rock on. But for those of us who publish indie, we wear a large target on our backs. And while you’re growing that skin, learn how to roar. Because you’ll need that talent for number 3.
#3: If you roar loud enough, some one will hear you.
How else will the world know you’ve published a book? Over 10,000 books are uploaded to to the big three: Amazon, Barnes and Noble, and iBooks, each day. (This is on a global scale but I’m still not convinced the data is correct. However, I do know that in 2014 Claude Nouget estimated that a book was uploaded to Amazon, every five minutes, 24/7.) Regardless of the numbers, there’s a whole bunch of books out there. Roar, baby, roar!
#4: Develop a marketing plan BEFORE you publish your book.
You wouldn’t go to Disney World without a plan, so don’t published your book without a plan. Know ahead of time what you’re going to do and when. Nail that sucker down to the last minute and be prepared with contingency plans when things don’t work out, because, they won’t. See #1.
#5: Tweet your ass off!
Twitter is a great way to develop an author platform. But, and this is a big BUT, make sure you’re tweets are relevant. Tweeting about your cat barfing on your comforter has nothing to do with your book, unless the book is about locations where cats prefer to barf, then, well you get the idea.
#6: Dive in. The Facebook waters may be shark infested and full of the remains of despairing authors but at least you won’t be alone.
An author page on Facebook is a must for every aspiring indie author. Why? Well, how else will you pass the time while your waiting for your book to sell?
#7: Invest money. And when you think you’ve spent enough, borrow some and invest more.
To date, my debut novel has cost me… a lot! Let’s see, there was editing, cover art, formatting, marketing, more marketing, a website, web hosting for the website, more marketing, triage for when the reviews stopped, requests for reviews, book purchases to send to reviewers, postage costs, ice cream, wine, larger clothes. The list just keeps growing. I recommend a second, third, or perhaps fourth job to help pay for your book. And the ice cream. And the wine. And the larger clothes.
#8: Find a good therapist.
Either Jack Daniels will do or someone with a degree who can help you figure out why you wanted to self-publish in the first place.
#9: Ignore the hordes of other authors pumping out books.
You’ll be one of millions but your book is yours. It’s unique because you wrote it. Cheer for the other authors and bless their success but stay focused on what you’ve written. Unless you’re getting trampled by the other authors. Then, I suggest revisiting lessons #1 and #9.
#10: Be true to your calling.
Writing isn’t for everyone. It takes courage to put that pen to paper, or key the letters into a computer. Courage and tenacity. When the voices in your head refuse to speak to you, it takes a gentle hand to get them to play along. If you want to write and publish your book, stick with it. But remember, when in doubt, follow rule #1.
Oh, and please, BUY MY BOOK!
Photos courtesy of Pexels.com 🙂